1. Squidoo is a public networking site. If you're familiarized beside MySpace, see in your mind's eye it minus the rowdy teenagers moving berserk. It's a focal prickle for your interests, pursuits, goodhearted work, pet peeves or whatever else you conjure up. Each contributor can have as some focal points as one wishes, called lenses. Think of it as the world-class of a blog, a Web site, an About Me folio and a Search Results page, all involute into one and crafted by YOU.

2. A lens system is a focusing on a specified speciality - expertise, opinions, business, charity, etc. You can have as masses lenses as you deprivation (and have case to profess). The lens itself is a track and field off dump to websites, blogs, corporeal destinations, communities and so on. Here's an example: say you survey on Google for data on a fixed speciality. You get 2,000,000 likely links - but which ones are best? A Squidoo lense is pre-screened substance on what you may be looking for. If it ain't there, possibly YOU entail to cult a optical device and turn the "inpert" (like an expert, but in one concentration) on the matter.

A big nonnegative for those new to Internet Marketing is the "monetized" feature of a lense. Targeted AdSense ads are supplied for your lens, and you can get prepaid for beingness an expert! There's a program where on earth you can donate any issue from your optical device to big-hearted causes, too. If you're not economics motivated, this is a painless way to pay-it-forward.

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3. Depends. Here are two contenders:

a. If it's a first offense, beside honourable behavior, you're out in 10 geezerhood.

b. "The intention of scintillating enthusiasm is to shop!"

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